BizSecure is an insurance platform founded to service small and to medium business owners (SME) who seek to source their insurance solutions quickly and effectively. We were involved from the initial market segmentation, market analysis, to creative strategies and planning. With the impersonal and transactional nature of the insurtech platform, we determined it is critical to position the brand as professional and efficient, with secondary values being customer-friendliness and innovation.
BizSecure's brand identity was crafted with these proposed values in consideration, along with its range of marketing collaterals. The app platform and its digital applications were designed with user-friendliness being the upmost importance.